Frequently Asked Questions
Find answers to the most common frequently asked questions about the Apple Services Performance Partner Program.

Questions? Answers.

There is no cost to join the program.

Please be aware that working with any third-party service providers to help optimize your performance as a partner or your website is at your own discretion and not required for participation in our program.

Yes. Our program is separate from other programs on the Partnerize network and requires a separate application.

Currently, we are only accepting a limited number of partners who can drive volume and quality that meet Apple guidelines.

Once you submit an application, we will review it and determine if you are a good fit. If you meet the requirements, we will let you know.

No. We will not do custom agreements for individual partners. Please view the terms and conditions for additional information.

Yes. Tracking users at an individual level is not allowed and against our program terms and conditions.

Partners are unable to include any user- or device-level identifiers such as IDFA, Android ID, publisher tracking ID, clickID, or any other data that identifies a particular user or device.

We also do not collect PII and do not have visibility into anything related, in accordance with our privacy policies.

An application will be rejected if you:

  • Fail to reply to inquires from Apple or its agency regarding your application.
  • Fail to provide a website, blog, or App Store link on your application.
  • Appear to not be the legitimate website or property owner.
  • Provide a URL to a website that is still under construction.
  • Are an app developer and fail to provide a link to your app on the App Store or to your company’s website.

Additional reasons an application may be rejected include, but are not limited to a website or content that:

  • Does not meet Apple volume and requirements.
  • Infringes Apple or third-party trademark rights.
  • Contains sexually explicit material.
  • Contains hate, violence or offensive content.
  • Promotes discrimination.
  • Promotes illegal activities or otherwise violates any applicable laws.
  • Appropriates text or images from Apple’s websites or stores.
  • Fails to clearly state an online privacy policy to visitors.
  • Uses misleading or fraudulent means to prompt clicks.
  • Includes an Apple trademark in your domain name.
  • Includes other inappropriate elements.

What is deemed inappropriate is at the sole discretion of Apple.

You can find your affiliate token in the upper right-hand corner of the Partnerize dashboard (called Partner Token there). It can also be found in your welcome email.

The CT (Campaign Name) parameter is limited to 40 characters and cannot include these characters: ?, !, and &. These characters will break the tracking.

Partners are unable to include any user- or device-level identifiers such as IDFA, Android ID, publisher tracking ID, clickID, or any other data that identifies a particular user or device.

To ensure your tracking link is working properly, click on your link(s) a few times. Then, check Partnerize to see if the clicks appear in Analytics. If you do not see clicks tracked, please check the tracking link(s) to ensure that all necessary parameters are included. If you did not create the tracking links with the Apple Services Toolbox, please consider doing so to ensure your links are properly configured.

Links for Apple Music require an additional parameter in order to track. The app=music parameter and affiliate token (at=) should be appended to all Apple Music links to ensure proper attribution.

Please note that the app= parameter is not required for Apple TV+, Apple Podcasts, and Apple Books links.

The Link Builder can be used when you have the exact content or playlist url you want to create an affiliate link. It can also be used if you have a URL for content that is not yet available in Apple Music.

The Subscribe Links builder is used to create a general Apple Music subscription link that takes a user directly to the top of the Apple Music sign-up flow.

Search engines, such as Google, require that partner links are explicitly differentiated from organic links. Add a rel=“nofollow” attribute in the HTML code of any partner link you put on your site, like the example below:

<a href="" rel="nofollow">Clickable text </a>

Yes. To view the full API documentation, visit

These can both be found in the Account Settings section of Partnerize by clicking on the Apple logo in the upper-left corner.

Yes. There is a difference in the way the API calls are constructed for this program. All API calls must start with:

Campaign performance will be available in Analytics when transactions move from pending to approved. Campaigns will show as null on all pending items.

Summary includes clicks and overall conversions whereas Performance can be displayed by clicks or conversions, not both.

The first pivot you check in the Create tab will display first in the reporting table and subsequent pivots will be nested inside of the first one.

To find the subsequent pivots, click on the blue item in the first column. For example, in order to see the country breakdown, first select country, followed by the desired second pivot (such as product).

There are additional reporting pivots that make analyzing data even easier. These include:

  • ADAM ID - A numerical Apple "SKU". Individual products such as books, movies, etc. can now be found in the UI.
  • Subscription Type - All Apple Music conversions are either Individual, Family, or Student based on the plan type. This does not apply to other lines of business.

Media Type includes multiple products in each selection. For example, the Music Media Type will include trial, membership, winback, etc. whereas Product allows you to select individual products for your report.

In certain cases, you may want to see your performance for an entire Media Type, like Music and in other cases you may only care about Apple Music Trials and would want to use the Product pivot.

If a report contains columns for both conversions and items, they may sometimes be the same. However, conversions represents a "cart of goods" and items represents an individual item. Individual items can be billed individually or grouped into a "cart of goods", which would count as a conversion and could result in a difference between the conversions and items columns.

All data can be displayed in the time zone of your choosing and you can select which day of the week your reporting starts for any preset weekly reports. To modify your day of week or time zone settings:

  1. Go to Settings by clicking on the Apple logo in the upper-left corner and select Partner settings
  2. Under Settings on the right-hand side, choose an option from the menu for Reporting Time Zone and Week Start
  3. Scroll to the bottom of the page and click Save

Apple pays Partnerize, our platform provider, who then releases funds via the payments platform with a simple, rapid bank transfer to the partner.

After you start generating sales and have hit the minimum payment threshold of $30 USD or equivalent for your chosen currency, your commission payment will be available approximately 60 - 90 days after the month’s end.

You can run reports on clicks and conversions in Partnerize.

Payout reflects the amount of commission you will earn, while Revenue is the total amount or value of purchases your users have made on any qualifying commissionable items from Apple Services.

Partnerize Analytics uses daily exchange rates that will fluctuate based on the currency displayed and the transaction currency (if they are different). When an invoice is generated, a specific monthly exchange rate is set by Open Exchange and used exclusively for invoicing. This can cause some discrepancy between both viewpoints. Depending on how often you check your reporting for the same timeframes, the discrepancies may fluctuate.

This depends on your bank. Some banks have a holding period of 48 hours until they release funds to their customers. If you do not receive your funds after 8 days of the “paid date” timestamp in your platform, please reach out to our support team.

In the Payments section, you can download a selfbill by checking the box(es) next to the desired selfbill(s), and then choosing the download option (either PDF or CSV format) from the Actions menu in the upper-righthand corner.

The PDF contains an invoice for the total amount. The CSV contains a detailed view of all the individual approved transactions associated with the invoice total.

Transactions that occur in a fiscal period may not be captured in that invoice period. To see what transactions are in the current invoice cycle, you can download a CSV report in the Payments section. This report will include an item-level breakdown that will allow you to reconcile all transactions with the Analytics reporting data. Conversions not found in that CSV report will be included in the next invoicing cycle.

To download the CSV, check the box(es) next to the desired selfbill(s), and then choose the download option (CSV format) from the Actions menu in the upper-righthand corner.

We are not able to confirm monthly numbers. This can be done using Partnerize Analytics.

Apple and Partnerize do not accept invoices from partners. All payments will be based on the amounts that are available in Partnerize for withdrawal for that fiscal month.

No. Payments to partners are made on behalf of Apple by Partnerize.

Yes. Each currency that hits the required threshold equivalent must be released separately to your payment method of choice.

No. Each tracked currency is required to hit the minimum threshold in order to be released.

To do this, please see the section on how to withdraw commissions.

You can request to be paid in 60 global currencies across 214 countries. Please visit for the complete list.

A tracked currency is the currency that a transaction was made in and comes through to Partnerize. When setting up your payment details, transactions can be paid in different currencies and then paid into different accounts, or all transactions can be paid into one account (by selecting 'All' and selecting one paid currency).

If you choose to be paid in a currency that differs from the tracked currency, we make these payments via American Express and they will then apply the exchange rates before sending across the converted currency to yourself.

A paid currency is the currency that you elect to receive your commission payments. Regardless of what currency a transaction was tracked, you can elect to receive your commission payments in any currency that you like. Please keep in mind when selecting the currency that the bank account you have entered has the capability to support that particular currency.

Partnerize does not charge fees when funds are released. In certain situations, the bank receiving the funds may charge fees.

If you choose to be paid out in single currency, all funds from other currencies will be converted into the selected currency and may be subject to exchange fees. Partnerize uses American Express to convert funds and will pass on any applicable fees to the partner.

Currency is converted in Partnerize Analytics in real time. These rates will change based on daily fluctuations in exchange rates. The CSV download in the Payments section has a specific monthly exchange rate set by Open Exchange and used exclusively for invoicing. This will vary from the daily rates presented in Partnerize Analytics.

Any currency conversions are calculated using monthly rates from Open Exchange extracted at the beginning of each month. If the invoice includes sales covering two different months, two different rates will be applied on the invoice.

Partnerize will not apply (add or deduct) taxes to your commission payments. You will be responsible for any applicable tax regulations outside of our platform. Please email for any required tax forms.

If you provide a VAT ID, the applicable VAT amount will be removed by Partnerize. You can see a breakdown in the selfbill document in the Payments section.

Yes. Simply select “Not registered for VAT” but include your VAT number in the box provided and it will appear on your selfbill, whether it is included or not.

If you have been paid and believe VAT should have been included, please email If you send VAT-only invoices for each selfbill currency that has been paid without VAT, Partnerize can arrange to pay the VAT element. Simply update your VAT settings in the platform to have VAT automatically included on a going-forward basis.

Please email immediately and Partnerize will attempt to stop the payment before it is processed, or an amendment will be sent.

Please email Partnerize can recreate the PDF to reflect the updated address.

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